Year: 2022
Branding
Typography
Typography
Studio Dentistico
This branding project was for an established dentist → Dr.Roberto Tassell, who after many years of working as a consultant in various studios wanted to open a studio of his own. The concept was to give the studio a positive and happy identity rather than something clinical and cold. The doctor himself has a sunny and welcoming attitude, which he wanted reflected in the visual language.
The logo was designed to depict a smile instead of a tooth or a symbol more generically used in the field of dentistry. Along with the choice of colours and the crisp but friendly typography, the brand as a whole has a young and accessible image.
This branding project was for an established dentist → Dr.Roberto Tassell, who after many years of working as a consultant in various studios wanted to open a studio of his own. The concept was to give the studio a positive and happy identity rather than something clinical and cold. The doctor himself has a sunny and welcoming attitude, which he wanted reflected in the visual language.
The logo was designed to depict a smile instead of a tooth or a symbol more generically used in the field of dentistry. Along with the choice of colours and the crisp but friendly typography, the brand as a whole has a young and accessible image.
The grid that I chose for this editorial zine was
derived from how the → Theory of Relativity is
visually represented. Any image search based on
the theory will produce images of a spherical object
placed on a uniform three dimentional grid. I used
this consistent square grid as a base for my project.
