Year: 2022
Client: Ideal Standard
Art Direction: Palomba Serafini Associati
Photography: Carlo William Rossi + Fabio Mureddu
Editorial Design
Ideal Standard — Gusto Catalogue

Ideal Standard is the leading brand for premium bathroom solutions. They bring design and performance together to create better products and solutions for private and public bathrooms.

For their new kitchen range, we were asked to design a catalogue of their products that was aimed at a higher end customer base. Keeping that in mind the catalogue embraces the elegance of a coffee table book with the utility of a catalogue to showcase the versatility of the range.

The art direction for the photography was aimed to highlight the lifestlye that their products represent, carefully curated objects combined with an everyday kitchen setup brought forward the concept of daily life with an elegant twist.

© Tara Upadhyay 2024