XL is Relative

Course: Identity Design
Professor: Cristiano Bottino

Brief: To give the word ‘XL’ a visual identity.

Concept: The result was an A5 booklet containing Einstein’s Theory of Relativity. The book does not endeavour to help the reader to understand the theory in any way. It only hopes to shed light on the scale of the theory itself, and also all of its current applications in our everyday life.